With a scheduled launch date of June 1st, 2011, Javita began a viral marketing and social media campaign under the title “Reserve Your Cup” in April, 2011. Javita claims that when they launch they will be open for business in over 20 countries worldwide.
Javita’s primary product is their coffee blend, which they promote as “Coffee Evolved!”, and is a proprietary blend herbs and other natural ingredients with organic estate-grown South American coffee. Preliminary marketing material states that JaVita’s
Javita is a sister company to Waiora, operating under CEO Stanley Cherelstein. Javita and Waiora share headquarters in Boca Raton, Florida.