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About Longaberger From Longaberger website: Some 30 years after Dave Longaberger founded The Longaberger Company with five basketmakers, the company reflects our early roots and family tradition of handmade artisanship. When you purchase a Longaberger basket, you are sharing in the Longaberger story and family tradition. The Company’s mission statement — “To Stimulate A Better Quality Of Life” — reflects Longaberger’s commitment to the company’s founding philosophy that people are the key to our success. We are a family-owned company with a family-friendly environment.