LYF’s concept is described by the company as a ‘Living Business,’ offering a unique approach to direct and network marketing. The company focuses on the desire to be of service and to provide more than just products to their reps and customers. LYF promotes socialization and strengthening human relationships while promoting their health and wellness product line. Their mission statement is: “to serve families and individuals who seek a better quality of life for themselves, for their loved ones and for humanity. We are reaching this goal by creating a network of people who share our values and aspirations. Through our network we will make available exceptional products that enhance individual well-being.”
LYF offers products in the realm of health and wellness, personal care, home care and technology. In the health and wellness category, the products are nutrition focused and include supplements in the form of soft chew vitamins. The personal care product line consists of skin care products that include cleanser, toner, moisturizer, eye repair, monthly nutritional complex for the skin, and an exfoliator. Home care products include disinfectant spray, surface wipes, automatic and hand dish liquid, and laundry detergent. The products promote such features as anti-bacterial properties, hypo-allergenic composition, natural botanicals, dye and phosphate free formulas, and fresh scents.