According to the My Harvest America website, My Harvest America was created 'literally on Fred's kitchen table'. The original concept was driven through catalog shopping, and tens of thousands of consumers experienced first hand Fred Weih's vision for the future of grocery shopping.
My Harvest America is a reinvention of the original concept using the Internet instead of a print catalog, and with over twice the products originally offered.
The program includes free nationwide shipping of over 10,000 items in the name brand grocery store.
My Harvest America shoppers also participate in the company's "Shoppers Telling Shoppers" loyalty program, allowing them to earn rewards up to eight levels beyond their initial referred shoppers.