Source: The Financial Express 7/23/2006

Oriflame Sponsors Girls Education

Cosmetic major Oriflame sponsors education of 1,000 girls

Swedish cosmetic giant Oriflame has announced a mega charity initiative to sponsor the education of 1,000 girls for a period of three years. Called the 'Oriflame Girl Child', the project, launched in partnership with Delhi-based child welfare organisation Deepalaya, will primarily facilitate the education of girls in the age bracket of 4 to 17 years. The direct selling company has allocated Rs 2.7 crore to the NGO for the project.

Tomas Eriksson, managing director, Oriflame India, says the project is "much more than just education". He adds: "What is more important is the investment made on a girl child. We believe that any investment made in the education of a girl translates directly into better healthcare, poverty reduction and enhanced socio-economic performance of the family. Education for the girl in the family has wide ranging impact on the family in the first place, and human survival and development in the long run." Eriksson says that the new project is "an attempt to spread the message that a community's development is incomplete without the education of its girls. Says he: "Through this, we aim to lead the girls towards the path of education and bring out their latent talent."

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