Source: FreshPlaza 10/2/2007

Xango in the FreshPlaza News

Five years after bringing the mangosteen out of obscurity with its category-creating product, XanGo Juice, global nutritionals leader XanGo, LLC is evolving its brand to reflect its billion-dollar destination as the company continues to dominate the mangosteen supplement category.

Led by a world-class executive team and more than 750,000 independent distributors worldwide, XanGo is educating the world about the "queen of fruits" through credible science and a premium product. Through the development of its corporate brand and expansion into international markets, XanGo now holds 80 percent of the U.S. mangosteen revenue market share.

"XanGo's brand power comes from the excitement of discovery, the thrill of innovation and incredible passion for our business. With our distributors, XanGo has created a unique, globally popular product from a fruit previously unknown to much of the world. Over the past five years, we have seen tremendous growth as we continue to evolve our brand through leadership and distinct initiatives," said XanGo's CEO, Aaron Garrity. "The mangosteen has transcended trend status as consumer interest and repeat sales of XanGo Juice continue to surge worldwide."

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