Source: PR Newswire 10/8/2007

Quixtar Unveils Simply Nutrilite

Quixtar Inc., the leading online health and beauty retailer, has introduced the SIMPLY NUTRILITE(TM) line of natural, nutrient-rich food bars, drinks and dietary supplements, providing a solution for fast-paced, productive consumers looking to meet their daily nutritional needs.

The SIMPLY NUTRILITE reach-and-run products, sold exclusively through Quixtar Independent Business Owners (IBOs) or at, were created by a team of leading nutritional scientists and health experts in an effort to provide a quick, simple and hassle-free way to better eating.

Research shows that the majority of Americans would make better choices about their family's nutrition if the products and guidance were readily available in their busy lives. Backed by more than 70 years of Nutrilite's scientific and nutritional studies, cutting-edge technology, and consumer insight, the SIMPLY NUTRILITE line of products helps active consumers make the right nutritional choices for their active, demanding lifestyles.

"Our target consumer is health conscious but due to their busy lifestyle, struggling to effectively manage the family intake of healthy foods and supplements," says Ray Alexander, Quixtar's Director of Marketing. "Busy parents, and moms in particular, often are overwhelmed by the demands on their time by careers and family schedules. Faced with so many choices, they often are forced to make compromises to inadequate nutritional options," says Alexander.

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