Source: Business Review 3/18/2007

Tahitian Noni launches RTD health drink

Tahitian Noni International has launched a new line of healthy beverages called Hiro that combine the power of the noni fruit with other health-promoting supplements. Utah-based Tahitian Noni said that Hiro, which it claims is the first ready- to-drink noni-based beverage, offers a variety of benefits including joint support, immune support and energy. The Hiro beverage lineup consists of Hiro Energy, Hiro Mobility and Hiro Vitality.

As the popularity of energy and wellness drinks has continued to increase, Tahitian Noni International saw the need to create a beverage line that addresses distinct needs: joint and immune support, as well as immediate energy," said Kelly Olsen, president of Tahitian Noni. "Serving as an extension to our Tahitian Noni Juice line, Hiro allows consumers to address functional needs while obtaining all the health benefits of noni."

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