Source: Associated Content 7/23/2007

Mary Kay Forms Partnership with CMA

Mary Kay has been named the Official Beauty Sponsor of the 2007 Country Music Association, (CMA), Awards. Susie Jasper, a Mary Kay celebrity makeup artist and beauty expert, will be located backstage at the "Mary Kay Touch-Up Station" to make sure that all the artists who are participating in the CMA Awards look their best. The 2007 CMA Awards will be shown on Wednesday, November 7th, from 8 p.m. to 11 p.m., ET on a live ABC airing.

The partnership that has developed will certainly provide enormous benefits to both sides. Mary Kay hopes to reach new customers through their services that they will provide to the Country Music Association. At the same time, the members of CMA hope to reach consumers of Mary Kay that also have a love of Country Music. Mary Kay currently has a network composed of more than 700,000 independent beauty consultants and their customers.

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