Source: News & Observer 3/12/2008

Morinda Holdings Launches Agriculture Products

Morinda Holdings, Inc., the parent company to Tahitian Noni International, announced the creation of a new business entity designed to address the needs of plant and animal agriculture with a line of proprietary products based on the noni fruit from Tahiti. Morinda Agricultural Products is committed to the production and distribution of cost-effective, natural products designed for production agriculture worldwide under the brand name MorindaMax(TM). These products are scientifically proven, and extensive research has demonstrated that these new natural products can significantly improve the livability, weight-gain, and general well-being of newborn calves, weanling pigs, and broiler chicks. Research on Piglets and Calves

Dr. Bill Swafford, an independent veterinary research consultant, member of the Western Veterinary Conference Board, and a previous director of research for Pfizer Animal Health, assisted Morinda with independent MorindaMax(TM) research on pigs and calves. Based on these studies at Kansas State University and HMS Veterinary Development in Tulare, California, Dr. Swafford said, "In noni-weaned pig studies during the early nursery phases, pigs preferred noni supplemented diets and demonstrated improved rate or efficiency of gain. Also, regular supplementation of noni at an early age to hutch-reared calves appears to dramatically reduce the number of unfavorable clinical observations."

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