Source: 5/8/2010

MonaVie Introduces Newest Generation Energy Drink

MonaVie, a manufacturer of acai berry based nutritional drinks has introduced its latest addition to the MonVie family called MonaVie EMV Lite, a new beverage that promises to deliver the same benefits as the signature MonaVie EMV drink, with decreased calorie intake..

"We are creating a new category in the energy drink market with MonaVie EMV and MonaVie EMV Lite. Our category is longer lasting, healthy, sustained energy. The introduction of MonaVie EMV Lite offers the calorie-conscious consumer a healthy energy solution, without having to sacrifice taste. Independent taste tests show that MonaVie EMV and MonaVie EMV Lite placed first for overall preference over the leading energy drinks." said MonaVie Senior Vice President, Jeff Graham.

"We used stevia in the formulation of MonaVie EMV Lite to offer a reduced calorie version of our signature energy drink. When you reduce calories you have to put something back in to give it flavor. We went with stevia to give MonaVie EMV Lite that natural sweetness." He added

MonaVie EMV drinks are sweetened with a kind of stevia called Reb-A 99%, the purest form of stevia available, in addition to being touted as being free of the artificial flavors, sweeteners, colors, and preservatives, which are typically included in over 95 percent of competing energy drinks found on the market today. The calorie free stevia is extracted from the leaves of a plant found in South America and used all around the world as a natural sweetener. Included in MonaVie EMV Lite juices are a proprietary blend of antioxidant-potent fruits, such as acai and maqui, both of which provide energy. The beverages are lightly carbonated, and are advertised as being able to increase physical performance and endurance as well as mental concentration.

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