Source: Press Release 6/4/2010

L2 Digital To Produce Commercial For Herbalife

L2 Digital has been hired by Herbalife International of America, Inc. to direct and produce a set of Mandarin commercials airing in China.

The commercials feature 35 Mandarin and Cantonese actors in 9 different locations in Los Angeles, over two shooting days. L2 was delivered initial storyboard frames featuring the China client's marketing goals and their story was brought to life locally.

L2 Digital Executive Producer, Phillip Large and Director, Andrew Deerin (The Fray, Honda, Tenet Hospitals, Shakira, Tony Bennett, MWD, Scripps Networks) worked extensively with Herbalife International to assure authenticity in regional locations and actors. Deerin worked with renowned Cinematographer, Richard Reens (7UP, Pepsi, Kodak, FOX, Next Top Model, Home Depot) on the commercial.

The project was shot completely on The Red camera in 4k High-Def and delivered through final post for broadcast at the highest resolutions. Final commercials were voiced in Mandarin and Cantonese.

This is the first original commercial that Herbalife Intl. has produced with China.

Credits Campaign: Herbalife China Commercial Advertiser: Herbalife International of America, Inc. Agency: L2 Digital Executive Producer: Phillip Large Director: Andrew Deerin Director of Photography: Richard Reens Herbalife: Worldwide Marketing Team, Jody Wodrich, Fred Martin, Paul Qui Channels: Broadcast TV

View Herbalife International Review

Related News

  • Herbalife Partners with LA Non-Profits to Provide Thanksgiving Dinners
    LOS ANGELES, Nov. 22, 2017 - In an effort to provide a healthier and happier Thanksgiving, premier global nutrition company Herbalife once again partnered with two Los Angeles based non-profit organizations, the Union Rescue Mission (URM) and A Place Called Home (APCH), to provide Thanksgiving meals...  Read More...
  • Herbalife Reports Third Quarter Results
    November 02, 2017

    LOS ANGELES--Herbalife Ltd. reports results for the third quarter ended September 30, 2017.

    "During this year of transition, we believe our performance has now stabilized and we are seeing improvements in trends," said Rich Goudis, CEO of Herbalife. "By continuing to imp...  Read More...

  • Herbalife Nutrition Recognized With Forbes Magazine Award
    LOS ANGELES--Global nutrition company, Herbalife, is honored to receive a place on Forbes' list of America's Best Midsize Employers.

    "We're proud to be recognized as part of the Forbes list of America's Best Midsize Employers," said Jean Marie Cacciatore, senior vice president of human resour...  Read More...

  • FTC Sending Checks to Herbalife Distributors
    January 10, 2017 -- The FTC announced it is mailing checks to almost 350,000 Herbalife distributors as part of the ettlement with Herbalife. Herbalife agreed to pay $200 million and to restructure its business in order to avoid being classified as a pyramid scheme. Herbalife publicly disagreed wit...  Read More...


Herbalife International News Archive

New Companies on Npros

Receive News and
Updates from

 Send me news updates
 Send me New Companies

RSS Npros News Feed