Source: Press Release 8/4/2010

Creative Memories Partners With Provo Craft

Creative Memories and Provo Craft today announced a partnership to offer exclusive artwork on two new Cricut Cartridges - Cheerful Seasons and Reminisce Accents. The partnership is a first in the scrapbooking industry.

Creative Memories pioneered modern scrapbooking nearly 25 years ago and Provo Craft revolutionized the paper crafting industry with the 2006 launch of the Cricut Personal Electronic Cutter, a portable machine that uses cartridges to cut paper, vinyl, chipboard, and fabric into thousands of shapes and fonts.

"We've worked together to create two exclusive new cartridges that marry the Creative Memories style with Cricut convenience", says Eve Miller, Product Marketing Manager at Creative Memories. "This partnership provides a new source of art and design that will help our customers be even more creative."

The new cartridges feature the Reminisce Accents and the Cheerful Seasons designs and fonts. Together, the pair of cartridges provide hundreds of unique designs in a variety of sizes. The cartridges are available for purchase from Creative Memories Consultants and on www.creativememories.com.

The new cartridges are compatible with the Cricut Personal Electronic Cutter., Cricut Create, Cricut Expression, Gypsy™ Handheld Design Studio, and Cricut Cake. "Launching new content is always exciting," says Matt Wilburn, Chief Marketing Officer at Provo Craft. "We get to see what incredibly creative people do with it and it absolutely inspires us."

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