Source: 9/15/2010

Market America Press Release

Motives® by Loren Ridinger is Revolutionizing the Cosmetics Industry with its Innovative Custom Blend Products

Motives® Custom Blend Foundation line will continue to lead the cosmetics industry, providing custom combinations for personal skin tone, lifestyle and special preference.

Greensboro, NC (Vocus) September 15, 2010

Market America Senior Vice President & Motives® Cosmetics Creator, Loren Ridinger announced today that the Motives® Custom Blend Foundation line will continue to lead the cosmetics industry, providing custom combinations for personal skin tone, lifestyle and special preference. Offering Motives® Custom Blend products is timely, due to the fact that many consumers are seeking to replace former competitor's custom formulas.

Motives® by Loren Ridinger offers two individual Custom Blending systems, foundation and mineral powder products. A shimmery mineral powder with light, medium, or full coverage powder foundations, sheer moisture tints or full coverage liquid foundations, or Motives® Custom Blend Foundation which matches skin tones perfectly and provides the desired coverage and finish by employing an advanced combination of bases, toners, enhancers, and modifiers that conceals flaws or imperfections for a truly signature appearance.

"With Motives® Custom Blend Foundation, we are able to create the perfect shade for an individual's skin by matching and neutralizing natural undertones, which means more coverage in an age defying, lighter weight texture…It is the perfect solution to enhance a woman's natural beauty," said Ridinger. Women have personal concerns when it comes to wearing a great foundation. Motives® Custom Blend offers each woman's skin type and skin concerns, a personalized touch. Each formula is a specific recipe, designed to compliment a woman's needs, such as, skin firming, sun protection, oil control and anti-aging.

Motives® Custom Blend Foundation has a suggested retail value of $40-$45, depending on the tailor-made formula and is available for purchase exclusively through a certified Motives® consultant.

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