Source: Press Release 10/5/2011

MonaVie Announces In House Advertising Agency

Salt Lake City, UT October 04, 2011 -- MonaVie, a global leader in premium nutrition products made from the rarest ingredients in the world, today announced the launch of MonaVie Ink Inc., the industry's first in-house, full-service marketing and advertising agency, which will spearhead the mission of extending the Company's unique brand and message of Community Commerce(SM) around the globe.

"MonaVie Ink is based upon one of the Company's core initiatives, introduced by MonaVie Founder, Chairman and CEO Dallin Larsen, to assemble a world class corporate team," said Jeff Cohen, MonaVie's Chief Marketing Officer (CMO), who will oversee the agency. "We are fielding a team of award-winning marketers, communicators and designers, whose initial charge is to introduce distributors and customers to the Company's next strategic phase, MonaVie 2.0, which will be unveiled at a special event this January in Dallas."

Cohen said MonaVie 2.0 will include a revolutionary approach to the Company's product line, as well as a worldwide, MonaVie-facilitated business building and training solution designed by distributors for distributors, known as MVP (MonaVie Values People). Never before in the direct selling industry has a company partnered more closely with distributors to create a universal system to grow their business on a global scale.

Based at MonaVie headquarters in Salt Lake City, Utah, MonaVie Ink will strategically partner with some of the largest print, production and online companies to provide marketing and communications services to the Company and its distributors, including:

Advertising Creative Services Product Management & Marketing On-Air Promotion Concierge Client Services Sports Marketing Public Relations Social Media Engagement Web Management Merchandising Event Coordination Audio/Visual Productions

MonaVie Ink's first initiatives have been two ads which ran in the September 16 and September 23 issues of USA Today. Response to the first ad, offering a free product sample, was overwhelming, and the second ad - underscoring the opportunity that direct sales, and MonaVie in particular, holds for the one billion unemployed and underemployed people in the world - scored millions of impressions. "MonaVie has already changed millions of lives during its first six years," said Cohen, "and, as we launch MonaVie 2.0, MonaVie Ink will be the vehicle to promote the message that our company offers people throughout the world an opportunity to live a more meaningful life."

In addition to advancing the company's core business initiatives, Cohen said the new agency will support the efforts of MonaVie's charitable arm, known as The More Project, founded in 2005. The initial mission of The More Project has been to improve living conditions for impoverished families in Brazil, a country that is the source of the acai berry that has improved so many lives. MonaVie Ink will now support The More Project's evolution into a global charity. "MonaVie executives and distributors are passionate about The More Project," he said, "and MonaVie will be instrumental in ensuring the growth and success of this critically important initiative."

View MonaVie Review

Related News

  • MonaVie Records 500th Commission Week
    South Jordan, Utah - August 01, 2014 -- This week marks a significant milestone for direct selling company MonaVie, who completes its 500th week of paying commissions to its independent distributor sales force. Commissions paid since the company was founded in January 2005 total $1,405,954,677.06.Read More...
  • MonaVie Receives Utah Genius Award
    Salt Lake City, Utah, April 15, 2014 -- MonaVie received top honors at the 2014 Utah Genius Awards for their innovation in trademark earlier this month at the Little America Hotel. Bateman IP Law Group and KSL presented the award to MonaVie Vice President of Communications Brian Gill.Utah Genius ...  Read More...
  • MonaVie Launches 15 Additional European Markets
    MonaVie now open in a total of 25 European countries. Salt Lake City, Utah - January 31, 2014 -- MonaVie announces the launch of its EuroConnect program, which brings the MonaVie products and opportunity to an additional 15 countries in Europe, for a total of 25 European countries. The new Eur...  Read More...
  • MonaVie and MORE Project Raise 73K During World Day of Giving
    Salt Lake City, Utah, December 11, 2013 -- MonaVie and the MORE Project held the first annual World Day of Giving Saturday, November 30, 2013. Donors from 17 countries-Australia, Brazil, Canada, France, Germany, Hong Kong, Israel, Korea, Malaysia, Mexico, New Zealand, Poland, Portugal, Russia, Taiwa...  Read More...


MonaVie News Archive

New Companies on Npros

Receive News and
Updates from

 Send me news updates
 Send me New Companies

RSS Npros News Feed