Source: Press Release 3/16/2011

Amway Receives Learning Leaders Award

Bersin & Associates announced that Amway North America is a recipient of a prestigious 2011 Learning Leaders Award for the Operational Training and Development Excellence category. Amway received this distinguished honor in recognition of its new training program, designed in partnership with Allen Communication Learning Services, which substantially improves the productivity and retention of new Amway business owners.

"Powerful support for our Independent Business Owners is a foundational element of Amway's philosophy," said Alison Hague, Director - Training & Education for Amway. "Partnering with our IBOs to provide effective skill-building programs like these enables them to grow their businesses. These selling programs help them show their clients how the products they represent fulfill important roles in living better lives."

"The Amway learning team conducted an extensive analysis to understand the realities of the new business owner experience," said Josh Bersin, president. "Once it identified the big derailer for new owners -- not landing that first sale early on -- the company was laser-focused on the skills and information absolutely necessary to help achieve early success. We named Amway a Learning Leader for its research-based approach to building a sales training model with high impact on retention and productivity."

The business owner training is the result of an extensive needs assessment Amway conducted to determine how to help new business owners become more successful. Amway provided the needs assessment results to Allen, an innovative change management and performance improvement firm, where it was developed into a series of web based training and instructor-led training courses. These courses, administered through Amway's Learning Center, teach new Amway business owners product knowledge and effective business skills.

"This award is recognition of what can be accomplished by corporations when the right information is put in the hands of the right people," said Ron Zamir, chief executive officer of Allen. "Allen's partnership with Amway shows that it's not enough to just design a course and hope it works out. True change management is a process that encompasses systematic research, clear goals, defined evaluation and measurable results."

The efforts of Amway and Allen proved to be a success. The average productivity of the new business owners who received the training was 27 percent higher than the matched control groups, and renewal rates were significantly higher than previous overall first year renewal rates.

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