Source: Press Release 3/3/2011

LifeVantage Dubs Protandim BSCG Approved

LifeVantage Corporation, the maker of science-based solutions to oxidative stress, announced today that the Banned Substances Control Group (BSCG) recently certified its flagship product, Protandim, as free of substances banned by the United States Anti-Doping Agency (USADA) and other professional and amateur sports associations. Protandim®, a patented dietary supplement comprised of five highly synergistic herbal ingredients, has been shown in earlier studies to activate the transcription factor Nrf2, a signal to the cell's DNA to regulate a network of protective genes.

"Samples of Protandim® have been analyzed for anabolic agents and stimulants and no prohibited compounds were detected in the product," stated Oliver Catlin, of the BSCG in Los Angeles, CA. "As a result, we have issued a certification for Protandim® at this time. The BSCG seal lets customers know the product has been certified and does not contain dangerous banned substances."

"We are proud that Protandim® has been scrutinized and certified by the BSCG to ensure that consumers and athletes are able to take the product with confidence," stated David W. Brown, President & CEO of LifeVantage. "We are pleased to participate in a program which helps to differentiate between responsible supplement manufacturers, of which we strive to be, and those whose products may present unnecessary risks."

"According to the BSCG, athletes are held personally liable for any substances prohibited by the USADA, the IOC, the NCAA, and the NFL which may be present in their bloodstream, regardless of the substances' origins," stated Gene Tipps, Senior Vice President of Operations of LifeVantage. "For this reason, athletes must be extremely careful about what they put into their bodies. We have found that a substantial number of athletes feel supplements are a vital part of their training regimen and as such, we are proud to be able to provide a quality product to those in the sports arena, athletes as well as consumers."

According to their website, the BSCG was founded by professionals with years of experience in the field of anti-doping analytical work and the group addresses the concern that dangerous banned substances can be found in dietary supplements, even when these substances are not listed as ingredients. The BSCG assists responsible dietary supplement manufacturers by utilizing cutting edge anti-doping methodology to analyze and certify that a sample of their product was tested for a list of banned substances, and that no banned substances were found in that sample above certain detection limits. More information on the BSCG can be found on their website, www.bscg.org.

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