Source: Press Release 1/25/2012

Amway Offers Genotype Matched Weight Management Plan

Direct Seller Offers Genetic Test to Determine If You're a Carb Blocker, Fat Trimmer or Better Balancer

ADA, Mich., Jan. 25, 2012 -- Weight loss is perhaps the most common New Year's resolution made and likely the most difficult to keep. Amway North America offers the NUTRILITE® Weight Management Program, which includes a genetic test that helps individuals find their genotype-matched diet, and offers weight management plans matched to that gene test's results.

A key ingredient in the NUTRILITE Weight Management Program is the Inherent Health® Weight Management Genetic Test, where users simply swab the inside of their cheek and drop the sample in the mail. Personalized, confidential results arrive within days, revealing one of three weight management genotypes: Carb Reducer(TM), Fat Trimmer(TM) or Better Balancer(TM). These profiles indicate the type of diet and exercise that is ideal for each specific genotype.

"Many Americans struggle with long-term successful weight loss because they try a typical one-size-fits-all or fad diet," says Julie Upton, MS, RD, CSSD, a registered dietitian and co-founder of Appetite for Health. "That's why a more personalized approach to weight loss offers more opportunity to win at losing."

"I lost 54 pounds in my first 12 weeks on the NUTRILITE Weight Management Program," says Rich Mullins, Amway Independent Business Owner and Carb Reducer. "I've tried just about every weight loss program out there but with this one, the genetic test eliminates all the guess work so you know what you're doing works. The NUTRILITE plans teach you practical habits that you can maintain long term and allow you to eat great food so that you're always satisfied, not hungry."

Presented at the 2010 American Heart Association's Joint Conference A clinical study announced in March 2010 by a major university* found that individuals can lose more weight with a diet recommended by the Inherent Health Weight Management Genetic Test, versus a diet that's not genotype specific. In that clinical study, people on diets that were right for their genes lost significantly more weight than those who were following diets that were genotype-inappropriate.*

The Nutrilite ApproachThe NUTRILITE Weight Management program offers three healthy, balanced plans - Carb Reducer, Fat Trimmer or Better Balancer - that are the only weight management plans on the market customized to match the results of the Inherent Health® Weight Management Genetic Test. The NUTRILITE approach to losing weight is designed to encourage lasting lifestyle changes. The plans don't severely limit calories or encourage strenuous exercise that can't be maintained. The NUTRILITE Weight Management Program teaches new habits that can be incorporated into every day lifestyles for life.

The NUTRILITE Weight Management Carb Reducer, Fat Trimmer and Better Balancer plans each include:

A simple-to-follow, day-by-day journal. The journal includes four weeks worth of daily meal plans, shopping lists, and recipes. It also includes an exercise plan that can help fit in cardio, resistance training, core exercises, and stretching in as little as 10 minutes per day. The journal is intended for users to write down feelings and accomplishments throughout the program and to track progress.

The NUTRILITE supplements designed to work with each plan. Using supplements while trying to lose weight is important because the body may not be getting all the vitamins, minerals, and nutrients it needs. NUTRILITE can help individual's reach healthy goals - whether through the additional nutritional support of a multivitamin, to help boost weight management results, or to increase fiber intake.

NUTRILITE meal replacement options and snacks. These meal replacement bars, protein bars, energy bars and protein shakes are designed to satisfy taste buds and support the metabolism.

About Nutrilite

NUTRILITE, exclusively from Amway, is the world's leading brand of vitamins and dietary supplements (based on 2010 sales). Amway is so committed to total quality control of its plant concentrates from seed to tablet, it offers the only global vitamin and mineral brand to grow, harvest, and process plants on its own certified organic farms. Nutrilite farms are located in California, Washington, Mexico, and Brazil.

NUTRILITE Daily Multivitamin, Concentrated Fruits and Vegetables, and DOUBLE X® Multivitamin, the brand's three most popular supplements in North America have completed NSF® International's Certified for Sport® program, which reduces the risk that a dietary or sports supplement contains banned substances.

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