Source: Press Release 11/27/2012

Vemma Launches Chris Powell Bod-e Shake

SCOTTSDALE, Ariz., Nov. 26, 2012 -- Monday morning, TV Celebrity Transformation Specialist Chris Powell announced the official product release of the Chris Powell Bod-e Shake. Powell teamed up with Vemma Nutrition Company to create the shake, a healthy meal replacement for people who want to lose weight or maintain their current weight.*

Designed and approved by Chris and Heidi Powell, TV Celebrity Transformation Specialists and Vemma Bod-e Spokespeople, the shake delivers the "Powell Perfect" balance of protein, carbohydrates and healthy fats, to help transform and achieve a healthy weight.*+ Designed for breakfast or lunch, each serving contains:

- 16g of Muscle-Building Protein* - 7g of Hunger-Satisfying Fiber* - 690mg of Brain-Supporting Omega-3* - 20mL of the Clinically Studied Vemma Formula

Chris Powell says he and Heidi have been making their own shakes for years because most commercially available shakes are loaded with artificial sweeteners, the wrong balance of nutrients, or have an unpalatable taste.

"There is a critical need for a healthy meal replacement shake with the right balance of protein and carbohydrates. This shake tastes delicious, and it's a healthy, balanced meal that's ready in seconds," said Chris Powell.

Heidi Powell commented, "I'm really picky about flavor, and I love it! It comes in vanilla and chocolate ice cream flavors and is amazing mixed with water or ice in the blender. It's like having dessert for breakfast, only it's a healthy choice you can feel good about all day."

Pre-orders for the Chris Powell Bod-e Shake have been pouring into Vemma since October. Vemma CEO BK Boreyko commented, "Chris and Heidi Powell bring a wealth of experience to this product and have made it extraordinary. I'm delighted that Chris approached me with the idea of incorporating the shake into our Vemma Bod-e line."

Vemma recently announced that Chris Powell will be judging the company's body transformation contest, the Chris Powell 12-Week Bod-e Challenge, which starts January 1. Earlier this year, Chris and Heidi Powell also collaborated with Vemma to create the multiple award-winning Vemma Bod-e App, which walks people through the 12-week program with text reminders, video tips, suggested recipes, and an online trainer to keep users motivated and engaged every step of the way.

About Chris Powell Chris Powell is the star on hit primetime television show, Extreme Makeover: Weight Loss Edition, which is currently filming for the third season. Chris holds a degree in Exercise Science, with concentrations in biomechanics and physiology, and the training accreditation Certified Strength and Conditioning Specialist (CSCS). Powell is a recurring expert on Good Morning America and The Dr. Oz Show and has appeared on The View, The Oprah Winfrey Show and several local and national television shows. He is the author of the New York Times bestselling book, Choose to Lose, and also writes a regular column about healthy living for The Huffington Post.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. +To be used in conjunction with a healthy diet and 30 minutes of daily exercise.

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