Source: Press Release 2/21/2012

Silpada Designs Introduces Exclusive Charm Collection

LENEXA, Kan., Feb 21, 2012 -- Silpada Designs, the world's largest sterling silver jewelry home party company, has launched an exclusive new collection -- Silpada Charm. The new collection marks the company's first venture into the charm niche, and adds to its existing line of handcrafted .925 sterling silver rings, bracelets, necklaces and earrings.

Silpada Designs, a leader in the sterling silver jewelry industry, developed Silpada Charm to give women an additional way to accentuate and personalize their style with unique charms that tell a story. The Silpada Charm collection reflects the high-quality, handcrafted detail that sets Silpada apart from others.

Made with the finest .925 sterling silver and semi-precious stones, the Silpada Charm collection consists of 68 charms and 12 Charmers(TM) (charm bracelets and necklaces). The individual charms are categorized into five collections created to mark life's meaningful moments.

One of the most distinctive features of Silpada Charm is each individual charm features a lobster clasp making it easy to swap and share the charms, or add them to existing jewelry. The lobster clasp also makes Silpada charms the perfect trinket for zipper pulls, package accents, key chains, wine glass stems and more.

"Silpada is much more than a jewelry company, it is a company about empowering women and celebrating life's moments," says Silpada Co-founder Bonnie Kelly. "Silpada Charm, our most meaningful collection, tells the true meaning of Silpada in a stylish way."

Co-founder Teresa Walsh adds, "We can't wait for you to discover how fabulous it feels to live life with Silpada Charm. The new charm collection truly brings our jewelry to life and is backed by Silpada's commitment to quality and craftsmanship."

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