Source: Press Release 3/21/2012

Kansas City Declares March 24 ViSalus Day

Kansas City, Missouri March 21, 2012 -- Kansas City's Mayor Pro Tem, Cindy Circo will officially declare March 24, 2012 as "ViSalus Day" during the ViSalus National Training Conference at the Kansas City Convention Center. Kansas City has hosted numerous ViSalus training conferences since 2007, bringing in millions of dollars in local revenue. More than 15,000 people are expected to attend the three-day conference the weekend of March 23, which will bring an estimated $5 million into the city's economy. Kansas City is honoring ViSalus for fulfilling its mission to promote life, health and prosperity worldwide and for the economic impact it has made in the Kansas City community.

Celebrities including Hulk Hogan, Alfonso Ribeiro, Lorenzo Lamas, Roy Jones Jr., Lil' Romeo Miller, Jeremy Jackson, Kevin Sorbo and Evan Wescott are slated to attend the conference. They will assist in crowning the new "Body by Vi" Champions -- participants with the best 90-day transformations, with more than $25 million in products, prizes and vacations, including BMW automobiles. The city will shut down two street blocks as a holding area for the BMW's. Ribeiro, who played "Carlton" in the television hit-series "The Fresh Prince of Bel-Air," will lead the celebrities on stage in performing the timelessly-popular "Carlton Dance" and will announce details to "The World's Largest Flashmob" event scheduled for April 21.

ViSalus founders Ryan Blair, Blake Mallen, and Nick Sarnicola's revolutionary entrepreneur business model has proved lucrative. With more than 100,000 people joining monthly, sales have expanded sevenfold - from a total of $34 million revenue in 2010 to $231 million in 2011. ViSalus is celebrating a benchmark number of one million members.

"How appropriate that ViSalus reached its one millionth member on March 11, further demonstrating our momentum, the commitment of our extraordinary Promoters and Staff, and ushering in a new ViSalus era," said CEO and co-founder of ViSalus, Ryan Blair.

ViSalus, headquartered in Troy, MI and Los Angeles, CA, is a leading Health Transformation Company utilizing the direct selling channel to distribute its meal replacement and nutritional supplement products. ViSalus is built around the wildly successful Body by Vi™ 90-Day Challenge, a health challenge that helps people achieve their weight loss and fitness goals. ViSalus is majority-owned by Blyth, Inc.

The "ViSalus Day" proclamation will take place on March 24, 2012 at 10:10 am, during the ViSalus National Success Training Conference at the Kansas City Convention Center, located at 301 West 13th Street in Kansas City, Missouri.

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