Source: Press Release 5/17/2012  

Morinda Bioactives Releases New Thrive Adaptogenics Max

PROVO, UT, May 17, 2012 -- Morinda Bioactives (formerly Tahitian Noni International) released a new product called Thrive Adaptogenics Max at their 2012 International Leadership Conference Salt Lake City, Utah. Although it was announced in the United States, the product was immediately available globally in 45 countries around the world.

"This global release created the most successful product launch in company history-even more successful than the launch of original Tahitian Noni® Juice in 1996", stated John Wadsworth, president of Morinda Bioactives. "There is a world-wide demand for real, scientifically validated, bioactive solutions to today's health concerns, and this new bioactive beverage seems to have fueled that demand".

Yet completing such a task was not easy. "It took over two years to get ready to launch Max on a global basis," remarked Wadsworth. "Just getting the product registered and approved in 45 countries was monumental. The fact that it was actually sitting in warehouses in those countries when we announced it at ILC was unprecedented. This is the first time in our history that we have accomplished such a launch."

Of all of the Thrive Adaptogenics products, Max offers the highest level of iridoids from the widest range of sources. It's this proprietary blend of noni, blueberry, olive, and cornelian cherry that makes Max the most powerful adaptogenic supplement on the market today. Wadsworth, stated, "If we knew in 1996 what we know now, we would have launched the company with this as our flagship product."

Max dramatically improves health and protects against many of today's biggest health concerns. These bioactives are scientifically proven to work in harmony with the natural chemistry of the body, helping to balance key chemicals that support the healthy function of physiological systems.*

The bioactives in Max help:*

•Protect against premature aging •Promote healthy angiogenesis1 •Support circulatory health •Maintain healthy cholesterol levels already within the normal range •Support healthy inflammatory response •Optimize the immune system •Fight free radicals •Enhance healthy brain function2 •Boost endurance and sustain energy

1Initial research suggests that Max may promote healthy angiogenesis by reducing intracellular oxidative stress 2Initial research suggests that the bioactives in Max may sustain healthy cognitive function by increasing antioxidant activity in the brain

Thrive Adaptogenics uses the power of natural bioactives to deliver a remarkable range of health benefits-without unwanted side effects.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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