Source: Press Release 1/9/2013

ViSalus Launches New Body by Vi 90 Day Challenge

LOS ANGELES, Jan. 9, 2013 -- As part of its commitment to help people lose weight and transform their health and fitness, ViSalus™ kicked off the New Year with the launch of the NEW Body by Vi™ 90-Day Challenge at over 400 Resolution Rally events throughout the U.S. and Canada. New in 2013, the Body by Vi Challenge now includes a 90-day money-back results guarantee, new weekly winners, more resources and support, plus over $47 million in free products, prizes and vacations.

After years of observing millions of customers on the Body by Vi Challenge, the company found that when people lost their first 10 pounds, they experienced a significant boost in confidence that helped them stick with their healthy habits and achieve their ultimate weight-loss and fitness goals. To further validate the benefit of losing 10 pounds, ViSalus' Scientific Advisory Board looked at studies that showed that losing just 10 pounds can not only make you feel and look better, but also can have significant additional health benefits.

These observations led to the creation of Project 10™, a weekly reward system designed to provide the motivation and encouragement to help everyone achieve that pivotal 10 pound weight-loss milestone. Every week, beginning Feb 4, 2013, ViSalus will award a total of $10,000 to 10 people who lose 10 pounds. Plus, everybody who loses 10 pounds and enters the weekly drawing will automatically receive a free "i Lost it!" t-shirt.

"At a time of the year when people are resolving to improve their health, we want to share the knowledge that we've gained by studying the success of people who have lost weight and transformed their health through the Body by Vi Challenge. What we learned is that losing those first 10 pounds can do wonders to someone's motivation for long-term transformation," said Ryan Blair, Co-Founder and Chief Executive Officer of ViSalus.

In addition to giving away weekly cash prizes and "i Lost it" t-shirts, all Body by Vi Challenge finishers will receive a "Victory" bracelet and every month, finalists will be chosen in the weight loss, active and fitness categories and receive a professional photo shoot and other prizes. All monthly finalists will automatically be eligible to become Challenge Champions and win the Ultimate Transformation Vacation, awarded three times a year at ViSalus national events.

View ViSalus Review

Related News

  • ViSalus CEO Steps Down
    LOS ANGELES, Dec. 22, 2016 -- ViSalus CEO Ryan Blair today announced a new investor group and corporate restructuring designed to strengthen the company's balance sheet. As part of this transaction, Blair announced he is stepping down as CEO to devote more time to his venture capital firm and toward...  Read More...
  • ViSalus Launches New Consumer Initiatives for 2016
    LOS ANGELES, Feb. 17, 2016 -- As ViSalus prepares to celebrate 11 years in business, the company's continued focus on creating industry-leading high value nutritional products for consumers has never been more clear. Early results have shown that key initiatives launched at the beginning of 2016 are...  Read More...
  • ViSalus Launches Vi-Shape Superfood Shake
    LOS ANGELES, Jan. 19, 2016 -- Built on a decade of science and a heritage of over 3 million health transformations, ViSalus launched into 2016 by debuting its first premium superfood product, Vi-ShapeŽ Superfood Shake. This vegan, kosher, lactose-free* and gluten-free Vi-Shape Superfood Shake formul...  Read More...
  • ViSalus Launches NEON Energy Drink
    LOS ANGELES, April 20, 2015 -- ViSalus officially launched NEON Energy Drink as part of its expanding product line portfolio at its National Success Training (NST) event in Fort Lauderdale, Florida on April 11-12. This launch marks ViSalus' entry into the canned energy drink category - furthering it...  Read More...

 

ViSalus News Archive

New Companies on Npros

Receive News and
Updates from Npros.com

 Send me news updates
 Send me New Companies

RSS Npros News Feed