Source: Press Release 11/13/2013

Origami Owl and Country Music Stars Create Living Lockets for Hospitalized Kids

CHANDLER, Ariz., Nov. 12, 2013 -- Origami Owl®, a social selling brand best known for its unique line of customizable jewelry and flagship line Living Lockets®, co-sponsored Big Machine Label Group's star-studded CMA Awards after party in Nashville, Tenn. At the party, country music's biggest stars were invited to make a personal keepsake locket for themselves - choosing from among hundreds of charms that tell their story - and one for kids at nearby Vanderbilt Children's Hospital as part of Origami Owl's ongoing mission to be a force for good. Party attendees included Tim McGraw, Taylor Swift, Rascal Flatts, The Band Perry, Keith Urban and Lucy Hale.

"Whenever Origami Owl has a chance to be a force for good, it brings me so much joy," said Bella Weems, the 17-year-old founder of Origami Owl. "We can't thank the country music community enough for coming together and creating customized Living Lockets for some very special children in need of some love and inspiration."

Vanderbilt Children's Hospital is one of the nation's leading children's hospitals, treating and helping prevent all health issues ranging from colds and broken bones to heart disease and cancer. Bella Weems visited the hospital the day after the party to present 250 necklaces including Living Lockets®, 'WARRIOR' Tags and 'MIRACLE' Tags with handwritten notes of encouragement from celebrities attached to each necklace.

The CMA Awards after party was a culmination of a yearlong partnership between Origami Owl and Big Machine Label Group. Earlier in the year, Origami Owl collaborated with the label's marquee acts including Rascal Flatts and The Band Perry for limited-edition 'CHANGED' and 'PIONEER' tags through the company's TAGGED™ collection.

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