Source: Press Released 3/5/2013

Scentsy Fragrance Releases New Products

MERIDIAN, Idaho, Mar 05, 2013 -- Scentsy Fragrance, the rapidly-growing, international party-plan company, today released its Spring/Summer 2013 catalog, expanding its offering of memorable fragrances, scented stuffed animals, and eye-catching warmers that inspire customers to curate Scentsy's artful and hand-crafted designs throughout the home.

"Scentsy's beautiful warmers are works of art in any room," said Heidi Thompson, President of Scentsy, Inc. and co-owner with her husband Orville. "Our quality, superb finishes, and distinctive designs are unmatched anywhere in the marketplace."

Scentsy's newest warmers include the Gallery Collection, rectangular warmers with a transparent, magnetized panel that comes with a choice of three, snap-on designs that fill the room with beautiful patterns of shadows and light. Also new for spring is the Funhouse Collection featuring bright bursts of color and inventive patterns, and the bronze and blue-green Elemental Warmer, hand-glazed to make each an individual work of art.

To its line of widely-acclaimed fragrances for spring, Scentsy added "Simply Scentsy"--five fragrances that are the essence of a single ingredient. Simply Scentsy fragrances, including cinnamon, lime, rose, strawberry and vanilla, are powerful triggers for memory because of their simplicity and familiarity. Wonderful alone or mixed with other Scentsy fragrances, they give customers a wide spectrum of fragrance options.

For younger fragrance lovers, Scentsy introduces a limited edition Safari Collection to the Scentsy Buddy line, inspired by the wildlife of Africa. There is a cuddly Buddy to accompany little travelers everywhere, including Chika the Cheetah, Gambi the Gorilla, Halla the Hippo, Havi the Hedgehog, Jamu the Giraffe, and Zuku the Zebra, all featuring a zippered pouch to hold a fragrant Scent Pak inside.

Layers by Scentsy, a line of personal and laundry care products, has added Hand Sanitizer in 22 of Scentsy's most popular fragrances, and new sun care lotion in SPF 15 and 30 as well as SPF 15 lip balm in the most popular Scentsy Tropical scents.

Each new Scentsy catalog features a charitable cause product to benefit a nonprofit organization. The Spring/Summer 2013 Charitable Cause Warmer, Forget-Me-Not, benefits the Fisher Center for Alzheimer's Research Foundation in the U.S. and the Alzheimer Society in Canada. All net profits from the sale of each Forget-Me-Not Warmer will go toward helping these organizations focus on the cause, care, and cure of Alzheimer's.

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