Source: Press Release 5/21/2013

Healthient Launches Direct-to-Consumer Channel

JUPITER, FL, May 20, 2013 -- Healthient, Inc. announced today it will now offer its line of "better for you" snacks direct to consumers at Additionally, the Company has announced lower pricing on its most popular products.

"Our mission of helping people achieve and maintain their healthy weight continues. More than ever before, today's consumers are looking for healthier, great tasting snacking options. Our nutritious snacks offer people of all ages the opportunity to snack healthy without compromising taste or satisfaction," said Katherine West, Healthient's CEO.

Americans are snacking more than ever, according to Packaged Facts new "Snack Foods in the U.S." The market is predicted to reach $77 billion by 2015, up from $56 billion in 2006, fueled by reduced restaurant dining, busier lifestyles and rising health concerns.

Until now, the Company's products were distributed exclusively through a network marketing channel and available only through independent distributors. Healthient now offers consumers the ability to buy direct from the company and enjoy a savings of up to 30 percent on its most popular snacks.

"We are dedicated to helping people make better food choices and to the fight against childhood obesity. We feel that expansion into retail markets and better pricing will allow us to reach a much broader audience ultimately delivering healthy snacks into the hands of more families."

"The launch of our retail division and direct-to-consumer channel on demonstrates Healthient's commitment to providing American families affordable healthy snacking options. This is an exciting time for Healthient and our SnackHealthy brand as we introduce new sales channels to strengthen and grow our business," she added.

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