Source: Press Release 6/11/2013

Origami Owl Responds to Massive Growth with Additional Leadership

CHANDLER, Ariz., June 10, 2013 -- Origami Owl®, a social selling brand best known for its unique line of customizable jewelry and flagship line Living Lockets®, has appointed direct sell veteran Robin Crossman as chief executive officer to guide the company through rapid growth. Origami Owl's sales grew a remarkable 2,515 percent from April 2012 to April 2013. The company also adds a powerhouse fleet of talent to its leadership team, including Deb Bursley as senior vice president, marketing and communications; Pam Mercado as vice president, sales strategy and incentives; Kym Gonzalez as vice president, new market development; and Tracey Vlahos as executive director, field sales development. All roles serve to guide and support the company's field of more than 25,000 Independent Designers.

"Origami Owl is experiencing exponential, record-setting growth in the direct sell industry, and we are building an infrastructure that supports this growth," said Jeff Reinhart, chief operating officer at Origami Owl. "As a creative brand that strives to empower young women and inspire entrepreneurship, we know that the experience these industry leaders bring to our team will help us shape Origami Owl for the future."

The additions to Origami Owl's leadership team offer combined experience of more than 75 years in direct sell and marketing experience.

•Crossman brings more than 20 years of experience in senior leadership roles in the direct sell industry. She began her direct sell career at industry leader Amway Global, where she held several executive positions and was responsible for more than $4 billion in sales in her 14-year tenure. Since her time at Amway Global, she has served in senior leadership positions at Home Interiors and, most recently, The Longaberger Company while also consulting for several top direct sell companies in the world.

•Bursley most recently served as vice president of marketing for FurChange America, Inc., a subsidiary of Tiens, the direct sell leader in natural wellness, beauty and lifestyle products. She has more than 20 years of experience in the direct sell industry with over half of her career at Amway Global, previously holding executive marketing and communications positions at The Longaberger Company and SUZANNE, marketers of the Suzanne Somers skin care and lifestyle product lines.

•Mercado has worked with both large corporations with revenues of more than $120M and start-ups in her 12 years of marketing and sales experience. Her key career highlights include leading a sales team that reached more than $30M in annual sales, overseeing a recruiting strategy that propelled consultant growth by more than 160 percent at BeautiControl and developing a new recruiter kit that resulted in a 300 percent increase within her first 30 days at BioNovix.

•Gonzalez has represented iconic direct sell brands including Avon and Tupperware over her 20-year career. Most recently, she launched and ran K&G Management Consultants, which provides consultation and training for professionals in the partly plan, multi-level and network marketing industries.

•Vlahos brings extensive sales background both as a director and sales representative. With brand experience that ranges from wellness to home decor, she will apply her training and field engagement expertise to support O2's vast network of Independent Designers.

Origami Owl was founded in 2010. Today, the company has more than 25,000 Designers in all 50 states. Origami Owl's mission is to serve as a force for good, including a passionate commitment to inspiring and motivating women to make a difference in the lives of others.

View Origami Owl Review

Related News

  • Origami Owl Announces Expansion Into Canada
    CHANDLER, Ariz., April 7, 2015 -- Origami Owl, a national jewelry company known for its customizable jewelry and signature Living Lockets, today announced its expansion into Canada. Currently sponsoring designers in both the U.S. and Puerto Rico, this is the social selling company's first expansion ...  Read More...
  • Origami Owl Hold 2nd Annual Conference
    CHANDLER, Ariz., July 29, 2014 -- Origami Owl®, a national jewelry company known for its customizable jewelry and signature Living Lockets® hosted the O2 Grow Experience, their second annual conference, in Phoenix, Arizona this past weekend. More than 5,000 attendees descended upon the Phoenix a...  Read More...
  • Origami Owl Donates To Childhelp
    CHANDLER, Ariz., April 10, 2014 -- Origami Owl®, the national social selling company that specializes in customized jewelry, announced its partnership with Childhelp®, the nation's oldest and largest nonprofit advocating for abused and neglected children. Millions of students across the country will...  Read More...
  • Origami Owl Appoints Two Top Executives after Record 2013
    CHANDLER, Ariz., Feb. 12, 2014 -- Custom jewelry company Origami Owl names two new top executives, looking to continue its remarkable growth.Deb Bursley, who joined the company in early 2013 as Senior Vice President of Marketing, directed a series of successful initiatives, including restructurin...  Read More...


Origami Owl News Archive

New Companies on Npros

Receive News and
Updates from

 Send me news updates
 Send me New Companies

RSS Npros News Feed