Source: Press Release 7/29/2013

PartyLite Sells 1 Million Escential Jar by PartyLite Candles in First 7 Months

PartyLite introduces a candle that breaks all sales records during company's 40th anniversary year.

Plymouth, MA, July 29, 2013 -- What's the world's most popular new candle? It just may be the Escential Jar by PartyLite™.

PartyLite, the acknowledged global leader in party plan candle sales, has announced the sale of its one-millionth Escential Jar by PartyLite candle - only seven months after the candle's marketplace introduction.

"We're used to measuring candle sales by the millions," says Rob Goergen, President of PartyLite Worldwide, "because PartyLite offers dozens of different types of candles each season and sells them in 21 different countries. We're the number one party plan candle company in the world. But this year, we've been experiencing something new.

"It's been tremendously exciting to introduce a new candle product - created, by the way, in response to heartfelt information from candle lovers - and have it break every sales record in our history. One million sold in only seven months is a wonderful acknowledgement of not only our 40 years of candle-making as PartyLite but also of the 60 years of candle-making before that. Having the original and the best candles is at the heart of our proud history."

When PartyLite asked customers what they really yearned for, Goergen said, "they told us they wanted a long-lasting, affordably priced, decorative jar candle that provided an even more powerful fragrance throw - and lots of different fragrance choices. So we created the Escential Jar by PartyLite candle and introduced it in December 2012. It quickly became an incredible best-seller all over the world."

The Escential Jar by PartyLite is deceptive. Only 3 inches high with a 3-inch diameter, it is a diminutive powerhouse. It's highly fragranced wax formula wraps a room in rich scent offering a color to suit every decorating scheme, and a rich, radiant fragrance that really pleases. Best of all, it is available in all of the 30 PartyLite signature fragrances. Burn time is 40-60 hours - making it longer lasting than even classic 3-inch pillars - and it is affordably priced at just $15 (USD).

Decades of scientific research and perfumery training go into creating PartyLite fragrances, using only the finest natural essential oils and manufactured ingredients. "One scent can contain up to 100 different ingredients," said Goergen, "and all of our fragrances comply with worldwide safety standards established by the International Fragrance Association."

Like all PartyLite candles, Escential Jar by PartyLite candles are meticulously crafted in the United States and the United Kingdom, using the company's proprietary wax formula - a custom blend of high-quality natural wax and food-grade paraffin that is specially crafted to deliver the very best fragrance. All PartyLite wicks are lead-free and 100% cotton, providing a clean and even burn. Escential Jar by PartyLite candles are also stringently tested for exceptional performance and quality and they are backed by a satisfaction guarantee.

"The great fun with this particular candle is watching people fall in love with it. Give one to somebody - as I often do - and watch what happens. They immediately become devoted fans!"

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