Source: Business Wire 4/27/2006

Creative Memories Launches PicFolio

New Album Line Makes It Easy to Save Memories - Just in Time for Graduation!

Photo-preserving innovations make album completion fast and simple

Thousands of busy parents would love to create a keepsake photo collection for their new graduates but simply don't know where to begin. With Creative Memories' new PicFolio(TM) Album line, help has arrived.

As a keepsake gift or memory album that can be shared at graduation parties, the new PicFolio Albums ensure that school-day memories can last a lifetime. The albums, like all of our products, are designed to meet Creative Memories' photo-safety, engineering and quality requirements. They are bleed-resistant, fade-resistant and have a lifetime guarantee. The slip-in Story Sleeves make photo storage a snap to meet any deadline or to accommodate any skill level.

Photo preservation is a task that becomes increasingly overwhelming with every graduation, birthday and milestone event. In fact, a March 2006 national consumer survey(1) revealed more than half of all Americans struggle to find the time to organize and preserve their photos. The survey, conducted by Opinion Research Corporation and Creative Memories, also revealed what happens to America's photos when there is no time to preserve them. About 60 percent of respondents said they most commonly store their photos in boxes, or even the sleeves they came in from the developer.

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