Shaklee Unveils Growth Platform
"Shaklee products protect the health of people and the planet," said Roger Barnett, Shaklee Chairman and CEO. "Our goal is to expand from five to 50 countries in the next decade and use our business model to help reduce the problems of malnutrition and poverty. We hope to demonstrate how our 50-year history represents a sustainable business model that other companies can follow to make a positive impact on the world."
New Products Deliver Health Benefits
Shaklee introduced Get Clean™ a nontoxic cleaning line that's safe for you, your family and the planet. The concentrated cleaners are environmentally safe and sold individually or as a Starter Kit. Get Clean recently outperformed 11 national brands in independent laboratory tests.
Dr. John Heckman, an environmental expert from Five Winds International, a sustainability management consultancy firm, compared the environmental impact of the new line with conventional cleaners. He said, "The Get Clean Starter Kit helps eliminate more than 100 pounds of packaging waste from landfills and also eliminates 248 pounds of greenhouse gases from the air -- that's the environmental equivalent to planting 10 trees."
Shaklee also introduced the Cinch™ inch loss plan, a comprehensive program formulated to deliver weight loss and inch loss results. Unlike fad diets, Cinch is designed to help users successfully reach their desirable body weight while preserving muscle. Cinch products contain clinically proven ingredients including leucine, a key amino acid which provides a key signal to help the body preserve lean body mass (muscle), protein to help control hunger, and other ingredients to help retain normal blood sugar levels.
Positive Social Change
At the convention, Shaklee announced that 2004 Nobel Peace Prize Laureate Wangari Muta Maathai, founder of the grassroots environmental organization Green Belt Movement, will become Global Ambassador of the company's "A Million Trees. A Million Dreams™" tree planting campaign. In her new role, each time Shaklee enters a new market, Dr. Maathai will be on hand to empower people to improve the environment and their lives.
Shaklee's second social initiative centers on Millennium Promise, which encourages individuals and organizations to join the fight against global poverty, disease and hunger, and achieve the U.N. Millennium Goals set for these issues by 2015. Shaklee will form a strategic alliance with Millennium Promise to address the nutrition and energy needs of a village in East Africa. Shaklee will provide nutritional expertise and underwrite the costs of installing solar panels to help provide energy to the homes of 5,000 people in the poorest villages in the region.
Shaklee also announced its sponsorship of Will Steger, the prominent Arctic explorer and winner of the prestigious National Geographic Society's John Oliver La Gorce Medal. Steger is set to launch his fourth Arctic expedition, called Global Warming 101, in February 2007.
"Shaklee simply wants to make the world a greener place," said Barnett. "Our partnerships with Green Belt Movement, Millennium Promise and Will Steger help educate people on the importance of sustainable development which respects the environment."
Shaklee's 50th Anniversary Conference itself is another example of its commitment to the environment. The company worked with Boulder, Colo.-based Econergy, a world leader in Carbon Credit generation, to ensure the entire Shaklee Conference -- a four-day affair with an estimated 10,000 attendees -- was carbon neutral, and had zero net impact on global warming. Shaklee is no stranger to environmental protection; it introduced one of the first biodegradable cleaners in 1960 and was the first company in the world to be certified Climate Neutral™ in 2000.
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