Source: Press Release 9/7/2013

Amway Touts A Cure For Common Cubicle In National Ad Campaign

New "We Are Amway" Campaign Offers Alternative to Traditional 9-to-5 Job

ADA, Mich., Sept. 5, 2013 -- Amway North America's new national advertising campaign, "We Are Amway," launched this week touting the benefits of small business ownership. The yearlong television, print and digital campaign focuses on the advantages of owning an Amway™ independent business as an alternative to a traditional 9-to-5 job.

Television ads are slated to air in major markets, including New York, Los Angeles, and Miami. Print ads will appear in the September issue of People and October issues of Money and Entrepreneur magazines. The campaign also includes a robust digital presence on a variety of entrepreneur-focused websites.

The campaign incorporates themes that resonate with today's entrepreneurs, including emphasizing the opportunity to be one's own boss, maintain flexible working hours, earn extra income, and pursue one's own individual goals.

This is the fifth time in Amway's 54-year-history that the company has embarked on a consumer-facing advertising campaign to promote its exclusive products, low start-up cost and 100 percent satisfaction guarantee.

"As with past advertising campaigns, the goal is to increase consideration of Amway as a business opportunity, making it easier for our Independent Business Owners to successfully introduce Amway to others," said Jori Hartwig, Chief Marketing Officer of Amway North America.

The "We Are Amway" campaign was developed in creative partnership with branding agency The Great Society of Portland, Ore.

View Amway Review

Related News

  • Amway Opens New $81 Million Manufacturing Facility
    DA, Mich., June 4, 2015 -- Amway today announced the opening of the first phase of its new $81 million USD nutrition manufacturing facility in Ada, Michigan, USA, near its world headquarters. The 317,000-square-foot facility will house select manufacturing operations for the company's Nutrilite bra...  Read More...
  • Amway opens new nutrition manufacturing and R&D facility in California
    ADA, Mich., May 26, 2015 -- Amway today announced the opening of its new $42 million USD nutrition manufacturing and R&D facility in Buena Park, California, USA. The 60,000-square-foot manufacturing facility will house select manufacturing operations for the company's Nutrilite brand of vitamins, mi...  Read More...
  • Amway India CEO Arrested
    The chairman and CEO of Amway India, William S Pinckney, was placed under arrest on Tuesday in connection with a complaint against the multilevel marketing firm.Andhra Pradesh Police said the CEO was apprehended on Monday and was brought in on a warrant. The arrest was based on a complaint allegi...  Read More...
  • Amway Reports Record Sales During 2013
    ADA, Mich., Feb. 4, 2014 -- Amway today reported global sales of USD $11.8 billion for 2013, a record for the organization. The total surpasses 2012 sales of $11.3 billion and continues a period of tremendous growth, highlighted by annual sales increases in seven consecutive years. The company's an...  Read More...

 

Amway News Archive

New Companies on Npros

Receive News and
Updates from Npros.com

 Send me news updates
 Send me New Companies

RSS Npros News Feed