Source: Press Release 1/7/2014

Scentsy Announces ScenTrend 2014

MERIDIAN, Idaho, Jan. 2, 2014 -- International fragrance leader, Scentsy Fragrance today announced Simply Nashi Pear, a mouthwatering blend of juicy sweetness, as ScenTrend 2014. Based on trend analysis, the annual ScenTrend designation identifies the up-and-coming fragrance note which consumers will find in home as well as fine fragrances.

"Simply Nashi Pear's brightness underscores the importance of living life with a sense of playfulness and lightheartedness," said Heidi Thompson, President of Scentsy, Inc. "This year is about remembering to savor and celebrate life's little moments."

Also known as the Asian pear, nashi pears are native to China, Japan, and Korea, and they mirror the shape and size of an apple. Nashi pears range in color from speckled green to sunny golden, and the Simply Nashi Pear fragrance combines the sweet taste of a pear with the crispness of an apple - creating a beautiful balance of juicy sweetness.

For fragrance lovers excited to experience ScenTrend 2014, Simply Nashi Pear is available for purchase starting Jan. 2. For those eager to try other Scentsy Fragrances containing nashi pear, Scentsy's February Scent of the Month, Sparkling Citrus Pear features sweet nashi pear, enlivened by citrus zest and bright lemon verbena, and is available for purchase on Feb. 1. Additionally, Scentsy's Spring/Summer 2014 Catalog highlights fragrances containing Simply Nashi Pear.

Scentsy developed its expertise in identifying and defining fragrance trends through detailed analysis and evaluation of hundreds of fragrance notes, raw materials and finished scents. The company's high-quality fragrances have received an overwhelmingly positive response from consumers since Scentsy's start in 2004. Since launching in 2012, the annual ScenTrend designation has been recognized by a number of publications including, Yahoo! Shine, HAPPI magazine, and Prevention magazine.

About ScenTrend ScenTrend is a registered trademark of Scentsy, Inc. Selected by a team of experts from Scentsy Fragrance and leading international fragrance houses, ScenTrend is an annual designation of the most trendsetting fragrance note in the industry. Scentsy's home and personal fragrances are renowned for their superior scent quality.

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