Source: Press Release 3/30/2011

Creative Memories And AirArts Ready For Talking Tags

Creative Memories and AirArts are pleased to announce a new partnership and the launch of TalkingTag™ Memory Labels, a mobile barcode system that uses smartphone technology to add voice recordings to scrapbook photo albums, cards, gifts and more.

The mobile application for TalkingTag™ Memory Labels is available on leading smartphones including iPhone, Android and Blackberry. The TalkingTag™ app can be downloaded from or from iPhone and Android phone app stores. The iPhone app is free through April, and the Android app is $0.99 through April.

Once you have downloaded the app, follow the simple steps to record your message, which can be up to one minute long. Then apply the TalkingTag™ Memory Label (sometimes referred to as two-dimensional barcode) to your photo book, scrapbook photo album or any other gift. The recording can be played back any time - even after a few years - to relive the occasion, or the message can be shared by sending the photo album or gift to others.

"Creative Memories' partnership with AirArts and the launch of TalkingTag™ Memory Labels gives people the ability to share across time and distance by connecting the physical offline world with the online world," says Pui-Ang Hong, vice president for digital business development at Creative Memories.

"For the first time, this product opens up a new dimension in the memory-celebration industry through the use of voice communications," says Ven Chava, AirArts CEO. "It is no longer the case of digital versus physical mediums - it is both - capturing the essence of emotions that come with natural voice and touch that comes with the use of physical objects."

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