Source: Press Release 12/14/2014

Thirty-One Gifts Acquires Jewel Kade

COLUMBUS, OH (December 12, 2014) - Cindy Monroe, founder, president and CEO of Thirty-One Gifts, announced today the company has acquired Utah-based artisan jewelry company Jewel Kade and will launch its own line of giftable jewelry, JK by Thirty-One, as part of the existing Thirty-One product offering.

Thirty-One Gifts is a Columbus, Ohio, based direct seller offering stylish and functional purses and totes, home organization solutions and much more, most of which can be personalized.

Jewel Kade, which creates and markets handcrafted jewelry in Alpine, Utah, was founded in 2009 by Janet Kinkade and quickly grew into a national brand.

"Talk about a match made in heaven," Monroe said. "These are two entrepreneurial companies that were launched in basements by women with the same vision: to create opportunities for women with families and empower them to succeed on their own terms."

"I knew this was a good fit," Kinkade said. "We share a lot of core values that center around the family, faith and philanthropy, and we bring our personalized products to market in the same fashion. We'll be expanding the product offerings for all our consultants and stylists, which can only lead to greater success."

Kinkade, a mother of five, launched Jewel Kade in 2009 after demand for her artisan designs began to escalate. Since then, her work has been featured on "The Today Show," "Ellen" and "American Idol." With the acquisition complete, she will remain the principal jewelry designer for JK by Thirty-One.

Jewel Kade's network of 1,500 stylists from around the country will be invited to join the Thirty-One Gifts selling team with over 109,000 consultants in the U.S. and Canada.

The JK by Thirty-One line of giftable jewelry will be introduced in spring 2015 and will be sold alongside Thirty-One's popular bags, totes and accessories at hosted parties.

This is the second major acquisition by Thirty-One, having recently acquired Columbus-based direct selling company Jewell, which markets handbags and accessories. Twelve Jewell products will be offered in Thirty-One's spring/summer catalog beginning December 30, including Jewell's premium faux leather handbags, totes, pockets, and wallets.

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