Source: Press Release 4/13/2014

ViSalus Continues Investment in International Expansion

LOS ANGELES, April 10, 2014 -- ViSalus, Inc., a leading marketer of high-quality weight-management products and nutritional supplements sold direct-to-consumers through an international sales force of independent Promoters, today announced the opening of its European headquarters. Building on recent successful launches in the United Kingdom, Germany and Austria, this new headquarters will serve as a base of operations to support all of Vi's international activities.

Vi has committed a total of $13 million toward a strategic international expansion initiative to open five new Vi markets by year-end 2014. The initiative commenced in 2013 with the launch of the UK. Having helped millions of people lose weight and transform their overall health and fitness in North America, opening a European headquarters to support its international markets is an important next step in the company's strategic mission to fight obesity.

As the Challenge sweeps across Germany and Austria, Vi recently recognized the first two Project 10(TM) winners, as well as new leaders already climbing the ranks including 2 Presidential Directors, 6 National Directors, and an Ambassador.(*) To date, Vi UK, which celebrated its grand opening in February, has seen 22 Ambassadors(*) leading the way with the PROJECT 10(TM) Challenge.

"We've made a strategic business decision by opening this new international office, which allows us to meet the needs of our growing sales force of international Promoters," said Ryan Blair, ViSalus Co-Founder and CEO. "A full scale European operation makes this the newest of many important milestones for Vi, committing our efforts on all fronts to help people lose weight and strive to reach their health and fitness goals on a global basis."

In order to support this international expansion, the company is actively hiring multi-lingual employees in several areas. ViSalus has also made substantial investments in technology infrastructure, information systems, and innovative mobile applications to address the needs of all Promoters in the growing global market, ensuring they have the necessary tools for success in the palm of their hands.

View ViSalus Review

Related News

  • ViSalus Launches New Consumer Initiatives for 2016
    LOS ANGELES, Feb. 17, 2016 -- As ViSalus prepares to celebrate 11 years in business, the company's continued focus on creating industry-leading high value nutritional products for consumers has never been more clear. Early results have shown that key initiatives launched at the beginning of 2016 are...  Read More...
  • ViSalus Launches Vi-Shape Superfood Shake
    LOS ANGELES, Jan. 19, 2016 -- Built on a decade of science and a heritage of over 3 million health transformations, ViSalus launched into 2016 by debuting its first premium superfood product, Vi-ShapeŽ Superfood Shake. This vegan, kosher, lactose-free* and gluten-free Vi-Shape Superfood Shake formul...  Read More...
  • ViSalus Launches NEON Energy Drink
    LOS ANGELES, April 20, 2015 -- ViSalus officially launched NEON Energy Drink as part of its expanding product line portfolio at its National Success Training (NST) event in Fort Lauderdale, Florida on April 11-12. This launch marks ViSalus' entry into the canned energy drink category - furthering it...  Read More...
  • ViSalus Announces Partnership with Boys and Girls Clubs of America
    LOS ANGELES, April 13, 2015 -- As part of ViSalus' Project 10 Kids™ charitable giving program, the company has officially partnered with Boys & Girls Clubs of America (BGCA). The collaboration will help the non-profit organization reach their goal of 4 billion hours of physical activity and 500 mill...  Read More...

 

ViSalus News Archive

New Companies on Npros

Receive News and
Updates from Npros.com

 Send me news updates
 Send me New Companies

RSS Npros News Feed