Chloe and Isabel Launches Mobile Events
Chloe + Isabel's mobile experience features include shopping, sharing, and chat, creating a virtual party that echoes the social interactions of an in-person event. Merchandisers can plan and curate selling events, all from their mobile device. The optimized mobile experience also allows consumers to invite their friends to join a shopping event via email, Facebook, Pinterest, and Twitter for uniformed viral reach.
"When developing the tools for the mobile event experience, it was important to look at what makes in-person parties successful. This experience mimics those interactions while updating the event model to reflect the digital savvy millennial," said Chloe + Isabel CEO and Founder Chantel Waterbury, "Merchandisers can now host interactive parties anywhere, anytime, and virally build a network beyond their physical communities versus being confined to a 30 or even 60-mile radius limitation of an in-home party."
Key features of the mobile experience include:
• Mobile chat: The chat function enables shoppers to actively contribute to the mobile experience via messages and their own personal photos. All virtual attendees can see these messages. • Real-time interaction: Merchandisers and event guests get up-to-the-minute event news, as well as purchases and 'wishlist' notifications appear within the mobile chat function. • Uninterrupted shopping: Shoppers and merchandisers can browse collections, while engaging with messages and notifications in a streamlined manner. • Easy checkout: Customers can quickly and efficiently fulfill purchases through the mobile experience. To make the retail profess even simpler, all previously used shipping and payment information will auto-populate at the checkout phase.
The offering of this new technology is just one part of the brand's larger support strategy to equip their direct-seller community with tools for maximum success including online marketing support, technological innovation and continuous education.
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