Source: Press Release 4/17/2012

Reliv Adds Breakthrough Ingredient to Supplement for Kids

CHESTERFIELD, Mo., April 16, 2012 -- Reliv International, Inc. announced that it has added LunaRich™ soy powder to Reliv Now for Kids® children's nutritional supplement.

LunaRich is a Reliv-exclusive whole soy powder containing five to ten times more lunasin than the industry standard. Lunasin is a peptide found naturally in soy that scientists have identified as the key to many of soy's documented health benefits.

Lunasin's effectiveness stems from its ability to promote optimal cell health. Studies show that lunasin provides a second line of defense against cellular damage when the body's initial defenses fall short. This occurs on multiple levels:

Nourishment. Lunasin provides the nutritional fuel to promote optimal expression of genes required for normal cell function.

Protection. Lunasin reduces inflammation and cell damage caused by free radicals and other environmental hazards. It protects in two ways:

•Prevention. Activates the expression of genes that help reduce cell damage and prevents the expression of genes that can cause cell damage. •Maintenance. Helps remove damaged cells from the body that may cause chronic health problems. Learn how LunaRich promotes healthy growth and development in children.

Nutrition experts have long recognized soy as an ideal source of low-calorie protein for a child's diet. Soy also contains many other nutrients essential for healthy growth and development. Studies of children who consume soy demonstrate this superfood's ability to ease constipation, lower high cholesterol, promote overall wellness and decrease risk of chronic diseases later in life. LunaRich maximizes those benefits.

"Consuming LunaRich at an early age while the body is developing can optimize lunasin's many benefits and lead to long-term, lasting benefits into adulthood," said Dr. Alfredo Galvez, the research scientist who first discovered lunasin in 1996. "LunaRich works like a guardian angel to protect children's cells."

In addition to LunaRich, Reliv Now for Kids also delivers an array of vitamins, minerals, and micronutrients not found in most children's supplements.

"We developed Reliv Now for Kids as a way for parents to fill nutritional gaps - to ensure their children are getting the nutrients they need to thrive," explains Dr. Carl Hastings, Reliv's chief scientific officer. "With LunaRich, we've added a breakthrough approach to overall wellness you can't get anywhere else. More than ever, Reliv Now for Kids stands as the premier children's nutritional supplement."

Reliv Now for Kids is the third Reliv product to feature LunaRich soy powder. Reliv added LunaRich to Reliv Now®, a daily essential nutrition formula, and SoySentials®, a women's protective supplement, earlier this year. LunaRich is the first product to come out of the joint biotechnology research and development partnership that Reliv, Soy Labs, LLC and the Missouri Plant Science Center formed in August 2011. Reliv Now, Reliv Now for Kids, SoySentials and LunaRich are available exclusively through independent Reliv distributors.

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