Source: Press Release 4/29/2014

ViSalus Presents Vi Pay with Cash

LOS ANGELES, April 28, 2014 -- ViSalus, Inc., the company behind the #1 90-Day weight-loss and fitness Challenge platform in North America, presents Vi Pay with Cash, a payment option designed to bring the PROJECT 10™ Challenge to consumers who use cash as opposed to other forms of payment. In particular, the company is already seeing positive results among Hispanics who conduct the majority of their business in cash transactions and currently make up more than 80% of the Vi Pay with Cash Customer base.

Vi Pay with Cash Customers can conveniently make payments 24/7 at 17,000 neighborhood 7-Eleven ® , Family Dollar ® and ACE Cash Express ® locations in less than 60 seconds.

ViSalus Co-Founder and Chief Marketing Officer Blake Mallen states, "Over 25% of business transactions are conducted with cash. The new Vi Pay with Cash program enables us to bring The Challenge to even more people nationwide who appreciate the option to pay with cash." More than 4,000 Challenge Promoters and Customers already use Vi Pay with Cash to help bring The Challenge to those who prefer the convenience of paying in cash.

ViSalus Latino Promoter Blanca Flores says, "I'm able to connect with all the people who prefer not to use a credit or debit card in order to help them start their Challenge. As a result, many of the Promoters I'm working with now have a greater opportunity to promote The Challenge and expand their businesses. Vi Pay with Cash is having an amazing impact in my community."

Challenge Promoter Jackie Maldonado from Arizona shares her experience with Vi Pay with Cash and says, "I met a family who preferred to pay in cash and thought this would prevent them from taking on The Challenge. They were so pleasantly surprised to find out about Vi Pay with Cash that they got started on their Challenge right away."

Vi Pay with Cash plans to triple its footprint by September 2014, offering more than 55,000 locations throughout North America and Puerto Rico for people to start their Challenge through fast, safe and secure payment options.

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