Source: Press Release 7/19/2014

Silpada Introduces New High Fashion Jewelry Line

KANSAS CITY, Mo., July 18, 2014 -- To a backdrop of invigorating music and the cheers of thousands of devotees, Silpada Designs, Inc. launched an adventurous new line of high-fashion jewelry today at its 2014 National Conference in Kansas City, Mo. A high-energy fashion show introduced the new K & R Collection, which features bold statement pieces intended to push design boundaries and expand customers' style and pricing options.

The K & R Collection is Silpada's newest fashion jewelry collection-something fun and fresh that pairs well with Silpada's Sterling Silver Collection.

The K & R Collection was designed by Silpada Co-Presidents Kelsey Perry and Ryane Delka, in collaboration with the company's expert design team. Each K & R piece can stand alone or be layered with Silpada's iconic Sterling Silver Collection.

"The handcrafted K & R Collection responds to today's woman and her fashion cravings," Delka said. "It expands on Silpada's silver tradition, combining a strong brass-base metal with genuine horn and leather, Swarovski crystals, glass pearls and stones to create contemporary contrast."

"Women who wear Silpada aren't afraid to push boundaries and take risks," Perry said. "The K & R Collection celebrates this fearless spirit. It embodies fierce, versatile jewelry that does it all, just like the modern woman, and it will appeal not only to current customers, but also to a fresh generation of trendsetters."

The K & R Collection adheres to Silpada's high-quality standards, as each piece undergoes rigorous testing and inspection using the same procedures established for the company's Sterling Silver Collection. Infusing fashion-forward style, the K & R Collection is nothing short of the highest quality fashion jewelry available in the market. The use of Swarovski crystals, the finest quality crystals available, underscores the K & R line's commitment to quality and differentiation from competitors.

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