Source: Press Release 2/20/2011

Zurvita to Launch New Division

Zurvita to Officially Launch New Health & Wellness Division at "Freedom Crusade" National Conference, February 18th - 20th, 2011 Key Marketing Veterans to Discuss Launch of "Zeal" and Zurvita's Unique Business Model

HOUSTON, TX -- (Marketwire) -- 02/17/11 -- Zurvita Holdings, Inc. (OTCBB: ZRVT) ("Zurvita" or the "Company"), a dynamic direct-to-consumer network marketing company offering turn-key solutions for high-quality consumer and business products and services, will introduce its new Health & Wellness Division at its "Freedom Crusade" National Conference at the Westin™ Galleria in Houston, Texas, from February 18th to February 20th, 2011.

Previewing the conference's highlights, Zurvita Co-CEO commented, "Our new Health & Wellness Division and the launch of 'Zeal,' a revolutionary wellness formula designed exclusively for Zurvita, positions Zurvita well in a marketplace and an economy increasingly focused on health, wellness, and life quality issues. The health care challenge that we face as a country is really a tremendous opportunity for Zurvita representatives to achieve financial freedom by taking advantage of an extraordinary two-pronged approach to health and wellness. To explore this opportunity, we have put together an amazing conference agenda where veteran Zurvita marketing executives will discuss and demonstrate how Zurvita's unique business model, proprietary and enhanced tools and robust compensation plan allow independent consultants to achieve financial independence."

The Zurvita 'Freedom Crusade' Conference is designed to provide thought-provoking, compelling discussion for entrepreneurs ready to capitalize on Zurvita's tested and unique business model by identifying significant opportunities for residual income across major sectors of the economy. Zurvita marketing leaders have developed broad and deep down-stream networks and will share their strategies for success as well as their expertise in building high-performance teams to develop the next generation of business leaders. Topics will also include " ZLinked : ," Zurvita's proprietary local search advertising and search engine directory, to help small- and medium-sized businesses gain exclusive internet services without the usual high costs of internet advertising.

"We are very excited to host the Zurvita 'Freedom Crusade' We've put together a dynamic conference agenda designed to highlight for each participant just how Zurvita's unique business model creates new opportunities for independent business owners," said Mr. Jay Shafer, Co-CEO of Zurvita, Inc. "Our 'Freedom Crusade' provides many of the tools necessary for attendees to thoroughly examine the Zurvita business opportunity for themselves, build strong and enduring networks, and meet our team of network marketing veterans and leaders."

To receive additional information about Zurvita and the Zurvita "Freedom Crusade" National Conference, or to reserve a space, please visit www.zurvita.com : , or call 713.464.5002.

About Zurvita Holdings, Inc.

Zurvita is a dynamic direct-to-consumer marketing company offering high-quality products and services targeting individuals, families and small businesses. The company's highly differentiated services feature best in class consumer products and small business solutions through a growing network of independent sales consultants. Zurvita has rapid growth potential due to its experienced sales management team and its unique business-to-business strategy offering turnkey solutions for commercial and residential energy, advertising, telecommunications and financial services. For more information, please visit www.zurvita.com : .

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