Pure Romance Acquires Passion Parties
The acquisition is expected to increase sales by nearly 20% annually and will also add new regions for the company, including Canada. This is the second major acquisition in the last two years to grow the organization to more than 25,000 Consultants representing the organization, which started as a small business in the basement of founder Patty Brisben's home in Milford, Ohio 20 years ago. In 2014, Pure Romance acquired Slumber Parties.
This acquisition is a key component of Pure Romance's long-term growth strategy and enables the company to expand its network of Consultants and customers across the United States and Canada.
"The Pure Romance team is excited to welcome Passion Parties Consultants into our growing family of women who embody our mission to empower, educate and entertain," said Chris Cicchinelli, President & CEO. "Our Consultants' success is our first priority and we do our best to support them in growing their businesses."
Through its mission to empower women, Pure Romance has taken a lead role in what it calls the Pink Collar movement -- women who are earning the income and providing for their families. In 2015, more than eight million women will attend a Pure Romance party.
Over the past five years, Pure Romance has experienced significant growth and this acquisition will further expand the company's North American footprint into key markets such as Cedar Rapids, Las Vegas, Oakland and Toronto.
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