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Source: Press Release 12/30/2011

Nu Skin Serum Named Best in New Beauty Choice Awards

PROVO, Utah-Dec. 29, 2011-Nu Skin Enterprises, Inc. announced today that its ageLOC Future Serum was named "The Best Anti-Wrinkle Serum" in the second-annual New Beauty Choice Awards. New Beauty magazine recognizes the best products in the health and beauty industry and winners are determined by the votes of thousands of New Beauty magazine readers, as well as top beauty experts and the editors of New Beauty. "We're pleased to leverage breakthrough genetic science to create an innovative line of ageLOC products that continue to demonstrate impressive anti-aging benefits," said Joseph Chang, Ph.D., Nu Skin chief scientific officer and executive vice president of product development. "It's particularly satisfying for the ageLOC Future Serum to receive top honors in the New Beauty Choice Awards because the winners are chosen by thousands of avid skin care consumers and experts. We look forward to continuing to deliver a steady stream of innovative anti-aging products by building on our exclusive ageLOC science."

In recognition of this achievement, Nu Skin will be presented with a Crystal Beauty Award and ageLOC Future Serum will be featured in the winter 2012 issue of New Beauty magazine, on newsstands Jan 1.

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