Source: The Bay City Times 6/13/2007
Alticor to Rebuild Amway Brand in North America
So direct-sales giant Alticor Inc. will phase out its Quixtar Inc. label during the next 1 1/2 to two years and rebuild its Amway Corp. brand in the United States and Canada.
There also will be less corporate use of the name Alticor, which represents a holding company.
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