Source: Press Release 9/27/2011

Jusuru International Reveals Results From Skin Study

Jusuru International, Inc., announces the completion of its first human skin study of Jusuru® Life Blend™. This study, which enrolled 25 healthy women who had undergone both natural and UV-intensified aging processes, concluded that daily supplementation with Jusuru Life Blend™ for 12 weeks led to a significant improvement in a multitude of facial aging signs.

The study affirmed that greater benefits could be realized from Jusuru's proprietary Life Blend™ than from the functional ingredients alone. Jusuru Life Blend™ is a liquid nutraceutical formulated to provide three scientifically supported functional ingredients, including anti-oxidative and anti-inflammatory resveratrol, a polyphenol-rich fruit juice blend, and the award-winning, multi-patented ingredient BioCell Collagen®, which is a naturally-occurring matrix containing hydrolyzed collagen type II and highly-bioavailable hyaluronic acid.

The outcome of the human skin study, which employed both qualitative and quantitative measurement tools, revealed the multiple physiological mechanisms that Jusuru Life Blend™ utilizes to reduce signs of aging, such as wrinkles, laugh lines and crow's feet. The results of the study included the dramatic reduction of skin dryness and a significant increase in dermal collagen. This translated into a significantly improved skin texture, and increased hydration and firmness on the subjects' faces, which had undergone natural and photoaging processes. Jusuru Life Blend's resveratrol and polyphenol-rich phytonutrients appeared to help fortify the skin beauty benefits shared with BioCell Collagen® and to generate the additional benefit of significantly reducing facial melanin content, yielding a more even skin tone.

Another significant outcome from this study was that Jusuru Life Blend™ improved microcirculation under the skin, as indicated by significant increase in hemoglobin content in the dermis. This data is considered to harbor multiple ramifications not only for skin beauty but for systemic health in general. Microvascular health has been linked to younger-looking skin because it leads to better cell nourishment and effective waste removal. Thus, improved microcirculation should support homeostasis in the skin, helping delay or counteract the appearance of various signs of aging.

BioCell Collagen® has been strongly substantiated via four human clinical trials as an essential healthy-aging ingredient that promotes both joint health and skin beauty. Previous studies on BioCell Collagen® demonstrated its bioavailability and hyaluronidase-inhibiting characteristics. Additionally, a human skin study conducted earlier this year showed that daily use of BioCell Collagen® reduces wrinkles. BioCell Collagen® has also been shown to reduce joint discomfort and stiffness in joint health subjects as much as 40% in eight weeks. Jusuru Life Blend™ is the exclusive liquid dietary supplement to contain BioCell Collagen®.

In October, Jusuru President Asma Ishaq will travel to Paris, France, to the prestigious Beauty from Within 2011 international conference, representing a successful U.S. brand that integrates beauty and nutrition. Regarding the Jusuru skin study, Ishaq said, "We are dedicated to the scientific substantiation of our product to continue to lead the joint, skin and healthy-aging market. Our formulation was carefully constructed to maximize the many benefits of its ingredients, and the results of the study affirm our knowledge that the complete product yields better results than the ingredients alone."

The complete study is currently undergoing publication in a peer-reviewed journal.

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