Source: Press Release 2/2/2011

LifeVantage Searches For New CEO

LifeVantage Corporation, the maker of science-based solutions to oxidative stress, announced that the Board of Directors has opened a search for a new CEO, to take over corporate responsibilities while current CEO David Brown focuses his efforts exclusively on continuing to expand the Company's network marketing channel. Brown announced the change on Friday, before over 1,000 enthusiastic distributors gathered at the Company's Elite Academy in San Diego. As previously announced, the Board has formed a search committee. This committee will be responsible for overseeing the search efforts, evaluating candidates and recommending a successor to assume corporate President and CEO and President responsibilities. Brown will retain the title of President and CEO of the network marketing operations.

Highly-qualified candidates may request consideration in confidence, by contacting LifeVantage via phone (801) 432-9038 or email, no later than Tuesday, February 15th, 2011.

"Given the significant growth and momentum we have generated and the continued opportunity before us, I believe, as does the Board, that I can bring more value to shareholders by focusing solely on continuing to grow revenue and expand the network marketing business," Brown said. Brown will continue to serve as corporate President and CEO until a successor is named and will continue to occupy a position on the Board.

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