Source: Press Release 4/27/2014

LifeVantage Launches New Skin Care LIne

New Clinically Tested Anti-Aging Beauty Regimen Revealed at Company's Annual Global Convention

SALT LAKE CITY, April 25, 2014 -- LifeVantage Corporation, a company dedicated to helping people achieve healthy living through a combination of a compelling business opportunity and scientifically validated products, has launched a revolutionary beauty system consisting of a full line of anti-aging skin care products with enhanced Nrf2 technologies under its existing TrueScience brand. The new regimen was initially unveiled at the company's Annual Global Convention, held April 23-26, 2014, in Salt Lake City.

The full TrueScience skin care regimen consists of four products: TrueScience(TM) Ultra Gentle Facial Cleanser, TrueScience(TM) Perfecting Lotion, TrueScience(TM) Eye Corrector Serum, and TrueScience(TM) Anti-Aging Cream, which is an enhanced version of the company's existing anti-aging facial cream. The regimen has been tested in an independent third-party clinical study and has been shown to reduce the visible signs of aging by utilizing Nrf2 technologies to mitigate the visible effects of skin damage caused by oxidative stress. When used together, this regimen offers cumulative anti-aging benefits and provides protection against the environmental assault on the skin that consumers will be able to see and feel. Studies show that, in just four weeks, the skin appears renewed, visibly younger, brighter and more even-toned.

The products are available immediately and will be sold through the company's Distributor network and to Preferred Customers in all markets where LifeVantage currently operates. The complete four-product regimen is being offered at $160, or customers may elect to purchase each product individually, with prices ranging between $25 and $70. All products are free of parabens, GMOs, gluten, petrolatum, mineral oils, and artificial colorants.

Douglas C. Robinson, President and Chief Executive Officer of LifeVantage, stated, "We are excited to introduce our new skincare line. These products leverage our significant research on Nrf2 and oxidative stress as well as the TrueScience brand. We worked closely with the world's foremost skin care experts to create a regimen that is unique, shows great results and is priced competitively within the prestige beauty category. We look forward to working with our strong base of distributors to expand awareness of our newest products."

Dr. Shawn Talbott, Chief Science Officer of LifeVantage, commented, "When LifeVantage launched the TrueScience Anti-Aging Cream, it represented the best Nrf2 technology and anti-aging science available at the time. This enhanced and expanded anti-aging beauty system builds upon the existing technology, and these four products work together to go beyond wrinkles to address the visible signs of aging.

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