Source: MiamiHerald.com 3/6/2008

Market America Focuses on Hispanics

When Market America's James and Loren Ridinger invited Paulina Rubio to perform at their company's annual Leadership Conference earlier this month, it wasn't just because the Mexican pop star is a personal pal.

Rubio's performance marked the launch of the direct-sales company's latest growth strategy: the U.S. Hispanic market and Latin America.

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