Source: Press Release 4/7/2018

Thirty One Gifts Launches Baby Product Line

COLUMBUS, Ohio, April 03, 2018 -- Thirty-One Gifts announced the latest addition to its already-dynamic bag and accessory lines with the introduction of "Baby by Thirty-One," an online-only collection of specially designed diaper bags, thermals, nursery décor and organizational favorites in adorable new prints. Simultaneously, Thirty-One will give back to the community through their Thirty-One Gives charitable initiative with 22 baby shower-themed events around Mother's Day, coordinated together with Ronald McDonald House Charities (RMHC). These events are for families with children in the Neonatal Intensive Care Unit (NICU) at participating hospitals and will take place throughout the company's 69-city 15th Anniversary Celebration Tour, currently underway.

With these baby shower events, Thirty-One Gifts aims to help mothers and families at a difficult time by providing them with much-needed necessities - some they potentially didn't have time to get before their baby was born - in preparation for taking home their healthier newborn in the near future.

"The importance of community and giving back is central to who we are and the culture we foster among our employees and network of more than 63,000 consultants," said Cindy Monroe, Thirty-One Gifts founder and CEO. "We are proud of the work that's gone in to creating the incredibly fun and functional Baby by Thirty-One line. It's an honor to launch it during our 15th Anniversary Celebration Tour with the tour's many community give-back events, planned together with nonprofit organizations we support."

About Baby by Thirty-One:

Thirty-One's bags have been popular among parents for years, having been named the Best Diaper Bag two years in a row by Baby Center. However, Baby by Thirty-One now provides customers a more diverse range of options with the brand's first-ever full line of bags designed specifically for parents and kids.

Baby by Thirty-One is a line of four diaper bags and four accessory bags and thermals, and seven nursery décor products in 13 prints, as well as eight new baby personalization options. The collection makes the parenting journey easier, and helps to create a comforting, cozy space for a little one - so that families can enjoy every moment together.

Thirty-One's new baby-friendly personalization options can also make these products a giftable keepsake for anyone attending a baby shower, celebrating a birth, or customizing a nursery with one of many new designs.

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