REX WorldWide, pre-launched in November 2011, is a social enterprise with a fundraising-for-profit business model.
REX Worldwide sells “gift certificates” to support various charities and advocacies such as wildlife protection, children’s nutrition and education, environmental protection, poverty alleviation and micro credit. The company gives 51 percent of its fundraising proceeds from the sale of these gift certificates to charitable organizations. The remaining 49 percent is retained by the company.
