Founded in 2004, Scentsy Fragrance ( formerly Scentsy ) is a company based in Meridian, Idaho that produces The Scentsy Wickless Candle, a home product designed to melt scented wax bars in order to produce various aromas. Scentsy Wickless Candles are meant to take the place of open flame candles. The concept was first conceived in 2003 by Colette Gunnell and Kara Egan, the company's founders. Gunnell and Egan introduced the product in 2004 during a home show in Salt Lake City, Utah, where it impressed Orville Thompson, who then purchased the company and began to market it alongside his wife. Scentsy Products began to gain popularity when the company held its first successful showing by Orville Thompson and his wife at a home party. The company's core product is the Scentsy Wickless Candle. It utilizes an electric light bulb-heated base instead of an open flame. The base sits beneath the upper portion of the candle which is a container designed to hold dissolvable products such as wax bars, aromas, and oils. When heated, these products are designed to spread the scent better than traditional candles.
